Radiohead – In Rainbows

February 8, 2008 at 4:00 pm | Posted in Music, Reviews | Leave a comment
Radiohead’s 7th studio album ‘In Rainbows’ has caused something of a stir in the music industry. If you’re a fan and you haven’t heard it yet then you’re in for a rare treat. I’ve fallen for this album and put it on an equal par with ‘OK Computer.’The 10 tracks flaunt Radiohead’s unique talent for combining a polished sound with stark lyrics and Thom Yorke’s extraordinary vocals. It’s an album that only a band of this calibre could pull off. At times hauntingly beautiful, at others odd and quirky – like the chorus of children yelling yay in ’15 Step’ or the hypnotically out of kilter beats in the final track ‘Videotape.’

Radiohead began working on this album in 2005 after fulfilling their contract with EMI. In a very smart and unprecedented move they released the album on the internet with an ‘honesty box’ payment option. Fans could choose to pay as little or as much as they wanted to download the album, with the minimum amount working out at $1 US. And even though this might sound like madness it actually made good business sense. Most artists only receive about $1 US per CD sold with the rest of the proceeds going to their record label. Any purchases over the minimum was a profit that they wouldn’t have seen otherwise. By making the music so accessible they also no doubt prevented the illegal copying of their album. It’s great to see a big name like Radiohead challenge the music industry in this way and prove that it can be done. Interestingly ‘In Rainbows’ went to #1 in the UK charts once it was released on CD anyway, making it their 5th number one album.

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